Joseph Rotella MD, DC

Personal Mission Statement

Improve the lives of my community and in accordance to develop a national strategy to address the fundamental building blocks for a stronger healthcare system including disease prevention, management of chronic disease, service delivery, workforce, information systems, technology, financing, leadership, and governance. To inspire and motivate the human spirit in accordance of a healthy lifestyle one person at a time.

Professional Profile

Offering broad-range experience in healthcare, family medicine, chiropractic, integrative and lifestyle medicine offering a multidisciplinary approach to every patient and the treatment of disease.

Office administration and medical operations management, with consistent results in achieving fiscal and organizational objectives. Talent for defining and resolving discrepancies to avoid unnecessary cost expenditures. Strong leader who excels in training and directing top-performing teams. Effectively establish and manage key relationships with decision-makers and strategic partners. Reputation for integrity, problem-solving abilities, work ethic, and analytical skills.

Areas of medical expertise:

Family Medicine • Preventive Medicine • Integrative Medicine • Peptide Therapy • Hormone Therapy • Chiropractic Manipulation • Ultrasound guided injections • Occipital Nerve Block • Trigger Point Injections • Botox Injector for migraines • Complementary and alternative medicine • Headache medicine • Electronic Healthcare medical record competency • Regenerative medicine A2M Injections • Direct Family Care • Scottsdale Family Medicine

Areas of medical business expertise:

Starting a practice • Practice Management • Medical Business Operations and Development • Healthcare Strategist • Team Leadership • Public Speaking • Revenue Generation • Medical Administration • Regulatory Compliance • Public Relations • Human Resources • Budget Allocation/Administration

Medical Background

Direct Healthcare, PLC Scottsdale, Arizona | 2021-Present

Physician and Founder | CEO

• Direct Healthcare care practice specializing in Scottsdale primary care.
• Contribute dynamic leadership skills in managing all aspects of healthcare operations for a group direct practice, with a strong focus on optimizing productivity, efficiency, and performance.
• Successfully built top-performing personnel vital to supporting primary care operations by strategically recruiting and effectively managing all personnel.
• Spearhead diverse administrative activities ranging from staffing, training and performance while maintaining a large patient base.
• Exhibit advanced communication and interpersonal relation skills in diplomatically resolving disputes between staff and/or management.
• Strategically plan and coordinate workflow to maximize use of resources while controlling costs and meeting all primary care needs.
• Efficiently defined staffing requirements and delegated assignments to optimize utilization of human capital and operational resources.
• Proactively built and established key relationships and liaised effectively within a medical office

Prevene® Preventative Health and Wellbeing  Scottsdale, Arizona | 2018-Present

Chief Executive Officer | Founder

• Developed a strategic independent practice focused solely around the preventative services coupled with lifestyle medicine
• Developed all elements within medical preventative health programs
• Developed a Direct Primary Care group practice, with a three tier membership program focusing on primary care, functional medicine, hormone optimization, anti-aging medicine as VIP services to accommodate members seeking exclusive primary care at all levels.
• Maintain a consistent growth pattern every year since inception.
• Contribute dynamic leadership skills in managing all aspects of direct primary care operations, with strong focus on optimizing marketing strategies to attain consistent growth
• Successfully built top-performing personnel vital to support direct primary care
• Strategically plan and coordinate workflow to maximize use of  resources while controlling costs and meeting all primary care needs.
• Efficiently defined staffing requirements and delegated assignments to optimize utilization of human capital and operational resources.
• Proactively built and established key relationships

Scottsdale Medical Center, PLC Scottsdale, Arizona | 2008-Present

Physician and Founder, Owner

• Developed a primary care practice from an initial start-up from a solely owned primary care practice to a million-dollar plus group practice
• Maintain a consistent growth pattern every year since inception.
• Contribute dynamic leadership skills in managing all aspects of primary care operations for a group practice, with a strong focus on optimizing productivity, efficiency, and performance.
• Successfully built top-performing personnel vital to supporting primary care operations by strategically recruiting and effectively managing all personnel.
• Spearhead diverse administrative activities ranging from staffing, training, and performance while maintaining a large patient base.
• Exhibit advanced communication and interpersonal relation skills in diplomatically resolving disputes between staff and/or management.
• Strategically plan and coordinate workflow to maximize the use of resources while controlling costs and meeting all primary care needs.
• Efficiently defined staffing requirements and delegated assignments to optimize the utilization of human capital and operational resources.

Arizona College of Osteopathic Medicine | 2010-Present

Clinical Assistant Professor, Division of Clinical Education

• Ranked as one of the highest among student reviews in medical clinical preceptorship
• Precept Osteopathic Medical Students in their family medicine clinical rotations
• Teaching all facets of primary care including strategic business management or a comprehensive primary care office
• Develop presentations for specific disease states in simplified form for better understanding leading to better patient treatment plans and outcomes
• Complete all student evaluations and provide letters of recommendation to top-performing students

Education

Resident Physician: Scottsdale Family Medicine – Scottsdale Healthcare Family Medicine Residency, Scottsdale, Arizona June 2005 – June 2008

Medical Doctorate – American University of the Caribbean, St. Martin, Netherlands Antilles January 2000 – December 2004

Doctorate of Chiropractic – Cleveland College of Chiropractic, Kansas City, Missouri January 1997 – December 2000

Bachelor of Science: Chemistry – Creighton University, Omaha, Nebraska 1993 – 1997

Privileges, Licenses and Certifications

Honor Health Hospital
Hospital Privilege
American Board of Family Medicine
Diplomate Status
Family Medicine Board Certification 2014 – Current; State of Arizona
Board of Medical Examiners 2005 – Current; State of Arizona
Board of Chiropractic Examiners
Chiropractic License 2005 – Current
Physiotherapy License 2005 – Current; State of California
Board of Chiropractic Examiners
Chiropractic License 2005 – 2006
ECFMG Certification
DEA Dispensing License
Completion of USMLE Steps I, II, III, and Clinical Assessment
Completion of National Board of Chiropractic Exams Steps I, II, III, IV and Physiotherapy
Basic Life Support Certified
Advance Cardiac Life Support Certified

Professional Organizations

American Academy of Family Physicians
American Headache Society
International Headache Society
American Academy of Anti-Aging Medicine
Age Management Medicine Group
International Peptides Society
American Chiropractic Association
Arizona Chiropractic Association

Honors, Awards, Certificates

ThreeBest Rated®
Voted Three Best Primary Care Physicians in Scottsdale
Independent rigorous 50-point inspection review 2020 – 2021
International Peptides Society
Peptide Certification; December 2021
Society for Pain Management Practice
Ultrasound Guided Injections; November 2016
Arizona Chiropractic of Osteopathic Medicine; Certification of Appreciation
Family Medicine Preceptor 2010 – 2019
Botox for Chronic Migraine Patient Injection Training; January 2013
Manipulation Under Anesthesia Certified
Texan Chiropractic College: Division of Post Graduate Studies; March 2019
Aesthetic Medical Education Training Certificate of Completion Botox and Dermal Fillers; San, Francisco, CA; 2008
American Headache Society Certificate of Completion
Scottsdale Headache Symposium; 2006, 2007Texas Chiropractic College Certification of Completion
Chiropractic Sports Medicine; November 2015